MrsBruna Menegon Ianicelli

My research and professional expertise sit at the intersection of business strategy, digital marketing, and emerging technologies in marketing practice. My work explores how organisations use digital technologies, data analytics, and artificial intelligence to enhance marketing strategy, consumer engagement, and strategic decision-making in contemporary business environments.

 

Alongside my academic work, I bring industry experience in digital marketing strategy, social media management, and marketing analytics, which allows me to incorporate applied case studies, industry insights, and data-driven decision-making into the classroom. My current research interests include AI-powered digital marketing, digital inclusion in higher education, and the evolving role of social media in marketing research and practice.