DrJennifer NW Lim

I have specific research interest in 3 main themes - decision-making, behavioural change and sustainability. My research aims to create positive attitudes and sustainable behavioural change to reduce public health burden – in health and non-health related conditions. I have managed and researched in many areas: quality of care and services, awareness, knowledge, help-seeking and decision-making, psycho-social aspects of disease/condition, willingness to pay and online cancer information - in various health settings (primary, secondary, tertiary, and community), disease conditions and multicultural setting. I have used several methodologies such as in realist review/synthesis, systematic review and health technologies assessment, mixed methods research design, quasi-RCT, case-control studies, public health intervention evaluation, economic studies, and ethnographic methods. My extensive research and public health academic experience have helped understand the benefit of combining different methods and theoretical paradigms. My current work is focusing on - (1) enabling and empowering decision-making and coping among people with mild dementia through appropriate design, and emotional eating among children; (2) promoting sustainable environmental behaviour and practices through education using a peer2peer approach; (3) prevalence of oral cancer in Bangladesh; and (4) human ecology and prevention of public health burden due to built environment.