DrWaqas Ali
Lecturer in Business Management and Research
Faculty of Arts, Business, and Social Sciences
Orcid identifier0000-0002-6200-8580 (opens in a new tab)
- Lecturer in Business Management and ResearchFaculty of Arts, Business, and Social Sciences
RESEARCH INTERESTS
Research interests include:
- Artificial intelligence and emerging technologies in tourism and business
- Digital transformation, information systems, and organisational change
- Digital marketing, consumer behaviour, and technology adoption
- Responsible and explainable AI, sustainability, and digital ethics
- Research methods, including computational social science, machine learning, text analytics, and mixed methods
Dr Ali welcomes enquiries from prospective PhD students interested in these research areas.