MrsBruna Menegon Ianicelli

I am a digital marketing and social media specialist, lecturer, and active researcher passionate about analytics, strategy, marketing, business, and collaboration between industry and academia. 

I combine hands-on experience with academic insight to deliver creative, data-driven, and strategically aligned campaigns. My research focuses on how digital marketing shapes communication, engagement, and professional development. I am particularly interested in how academic institutions and industry can work together to enhance employability, drive innovation, and close the skills gap in marketing education.

Key Areas of Expertise:
• Digital Marketing Strategy; Social Media Management
• Marketing Analytics; Performance Optimisation
• AI in Marketing; Digital Content Strategy
• Industry–Academic Collaboration; Curriculum Development
• Research in Social Media; Employability 
• Research in the tourism and Hospitality sector