Dr Ololade A Shonubi is a Digital and Technological Innovation Management expert  and is currently a Senior Lecturer, Digital Marketing. With over 20 years of global experience in Industry and academia, her interests are in emerging digital technologies, innovation adoption and performance,marketing innovation and digital and technology marketing. Ololade believes in the application of  academic knowledge to industry insights. She is a Fellow and Chartered Marketer of the Chartered Institute of Marketing ,UK, and a Certified Scrum Product Owner®.