DrAde Oriade

Ade Oriade is an Interdisciplinary Global Management scholar and Head of Doctoral Programme for Business at the University of Wolverhampton, UK. His research interests are in contemporary issues in tourism and hospitality, international hospitality business, tourism development, sustainability, and responsible business. His current research work is on Twin Transition, the combined simultaneous pursuit of digital transformation and green transition particularly focused on the transferability and contextual adaptation of the European and International Frameworks to the Global South context. The common thread running through Ade’s research is a unique interest in producing impactful output to create theoretical knowledge and help destinations/organisations develop their products and operations in a sustainable and responsible manner. For example, Ade's research on visitor attractions experience was cited in policy document by Ministry of Youth Affairs and Sports, Iran. His contemporary research work centres on SDGs 3 (good health & wellbeing), 5 (gender equality), 8 (decent work and economic growth), 11 (sustainable cities and communities) and 12 (responsible consumption and production). His work has been published in journals such as Journal of Travel Research, Business Strategy & the Environment, International Journal of Hospitality Management, International Journal of Tourism Research, Event Management, International Journal of Management Practice, and Journal of Destination Marketing & Management. Ade’s research has also been presented at several national and international workshops and peer-referred conferences.  Ade’s projects, as co-investigator, were commissioned by national and reputable organisations such as First Rate Exchange Services, Leicester Cathedral, and Lichfield Cathedral. Ade is a Senior Fellow of the HEA and serves as a member of the Editorial Board of Journal of Destination Marketing & Management and Associate Editor of International Journal of Management Practice. Importantly, Ade is passionate about teaching and facilitating learning.