DrAde Oriade

Senior Lecturer in Tourism

Faculty of Business, Arts, Social Sciences & Education

  • Senior Lecturer in Tourism
    Faculty of Business, Arts, Social Sciences & Education
  • +44(0)1902323042 Ext.3042
  • University of Wolverhampton, Department of Marketing, Innovation, Leisure & Enterprise | Faculty of Arts, Business & Social Sciences, MN Building | Nursery Street | City Campus Molineux, Wolverhampton, WV1 1AD, United Kingdom

TEACHING INTERESTS

Ade teaches tourism, hospitality and marketing module at both UG and PG levels. Ade teaching areas include:
Research Themes in Tourism/Hospitality
Tourism development
Hospitality Business
Service Sector Marketing
Research Methods

Research supervision

TEACHING ACTIVITIES

  • RESEARCH-BASED DEGREE SUPERVISION
    Precarious Work Effects on Employee Subjective Well Being: An empirical analysis of the UK Hospitality Industry Frontline Employees
    1 Jun 2022
  • RESEARCH-BASED DEGREE SUPERVISION
    Investigating the influence of enviropreneur marketing as a business tool to engage and impact young (Gen Z) consumers
    1 Dec 2020
  • RESEARCH-BASED DEGREE SUPERVISION
    Investigating the role of co-creation, generation cohort, peer influence, celebrity endorsement and brand personality on loyalty in the context of the United Kingdom digital fashion retail
    1 Dec 2020
  • RESEARCH-BASED DEGREE SUPERVISION
    Technology informed service – Mediator outcome: An integrated model assessment of service robotics (SR) & artificial intelligence (AI) technologies influence on tourist experience with human interaction as the mediator.
    1 Sep 2020
  • RESEARCH-BASED DEGREE SUPERVISION
    Challenges in establishing mobile health services in developing countries – a case study of Bangladesh.
    4 Dec 2019
  • DOCTORAL EXAMINATION
    Institutional and Social Factors Influencing Informal Sector Activity in Sub-Saharan Africa: A Nigerian Case Study
    5 Mar 2018
  • RESEARCH-BASED DEGREE SUPERVISION
    Saudis’ Attitudes towards Foreign Goods: The Impact of Religiosity, Country of Origin, Ethnocentrism, and Animosity
    1 Dec 2017
  • RESEARCH-BASED DEGREE SUPERVISION
    Determining the impact of Employee Engagement on Customer Satisfaction in commercial banks in Edo State, Nigeria.
    1 Dec 2015 - 31 Dec 2019
  • RESEARCH-BASED DEGREE SUPERVISION
    Regional Trading Bloc Membership and the Development of Tourism: the contribution of SADC membership to the management and development of tourism in Zimbabwe.
    1 Jan 2015 - 31 Dec 2019
  • RESEARCH-BASED DEGREE SUPERVISION
    Attitudes, awareness, motivations and behaviours of user groups on Cannock Chase Area of Natural Beauty (AONB)
    1 Feb 2012 - 31 Dec 2019